If you haven't heard, earlier this week Goldfrapp released their fourth album, Seventh Tree, something very unlike their previous work. So much so that I've seen scathing reviews and glorious praise rained down upon it, depending on who you're listening to. In fact, I think the last time I've seen such a divided camp about a band's change of direction was Rilo Kiley's release of Under The Blacklight last year (although I'd argue that Goldfrapp's new sound is a bolder step away from their previous work).
The enchanting Alison Goldfrapp is still at the helm for this go-around, but behind her is a panorama quite alien to what fans have come to expect from the band. Gone are the disco beats and driven electronica (although there are still some electronic effects present). Instead be prepared for acoustic guitars and strings that provide a warmer, more organic feeling sound which feels intimately epic in its sweeping movements as well in its stripped down confessions.
For previous fans, while there are some similarities between this and Felt Mountain, you'll really need to come to this album with a clean slate of expectations. If you're able to do that, I'm sure it will still comes as somewhat of a shock, but it will grow on you if you give it the chance.