Friday, May 30, 2008

Gotta Move Faster

You're probably familiar with Miami born artist Sean Kingston and his fusion of rap, reggae, pop, and doo-wop through his Ben E. King sampling big hit Beautiful Girls from last year. The song brought him a lot of attention from radio, listeners, and now corporate sponsor Intel. He's penned and performed a new track, Gotta Move Faster, that not only favors his personal style, but also puts out a healthy dose of advertising for Intel. Check out the track (and its video) here and you'll see what I mean.

It's always a conversation starter when an artist allows their song to be used for advertisements of various sorts and whether or not they are selling their soul. So what's to make of this, the seemingly logical next step in corporations trying to connect to a market share? Just a question to ponder as you get ready for the weekend. And of course, some music to enjoy while doing so.

Sean Kingston - Beautiful Girls : Sean Kingston

Ben E. King - Stand By Me : Stand By Me Soundtrack

Visit his website, his label Sony Music, and become his friend on MySpace.

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